Use cases

Rebuilt outbound after a new category narrative, restoring meeting volume within one quarter.

Challenge

A Series B vendor rewrote its story for mid-market buyers; legacy sequences still pushed old messaging and bounced.

Approach

We rebuilt ICP segments, refreshed proof-led email copy, and layered LinkedIn touchpoints with tight reply handling.

Outcome

Qualified meetings per rep rose 2.1×; sales accepted 78% of routed SQLs under the new definition.

Account-based outreach for complex buys where trust and timing matter more than volume.

Challenge

Partners needed fewer but richer conversations in London and Manchester. Generic outreach had burned trust.

Approach

Named-account research, partner-authored insights as hooks, and weekly prioritisation with the BD lead.

Outcome

Six-figure opportunities added to the forecast in the first 120 days with zero spam complaints.

Multi-stakeholder nurturing for long-cycle capex decisions.

Challenge

Technical committees stalled in email-only nurture; procurement entered late with competing bids.

Approach

Role-specific sequences for engineering and operations, paired with targeted content syndication and CRM triggers.

Outcome

Average sales cycle shortened by 22%; win-rate on influenced deals improved materially.

Parallel programmes for Dutch home market and English-speaking expansion without diluting brand.

Challenge

One playbook could not fit both markets: tone, proof, and compliance expectations diverged.

Approach

Dual-language assets, local proof points, and shared reporting so leadership sees one funnel truth.

Outcome

English corridor pipeline grew while Netherlands retention metrics held steady.