International B2B lead generation
Qualified leads. Sales-ready conversations.
We work with B2B companies: we design outbound and inbound programmes that fill your pipeline with prospects who match your ICP, then warm them so your team steps into real conversations.
Built for B2B revenue teams that cannot afford cold guessing
Warm hand-offs
Every lead is scored and qualified against agreed criteria before routing to sales.
Worldwide
Programmes tuned for your regions and languages, including Dutch where we are active on the ground.
Transparent
Shared dashboards and weekly reviews, not black-box lead lists.
How we grow your pipeline
ICP & messaging
We sharpen positioning, proof points, and channel mix so outreach feels relevant, not generic.
Multi-channel orchestration
LinkedIn, email, and targeted ads work together so prospects see a coherent story across touchpoints.
Qualification & routing
Structured scoring and SLA-friendly hand-offs so reps spend time on conversations, not triage.
B2B sectors we work with
We only work with business-to-business companies. These are examples of industries where we run lead generation and qualification programmes today.
- B2B SaaS & software
- Professional & financial services
- Industrial & manufacturing
- Logistics, wholesale & distribution
- Technology, IT & managed services
- Healthcare & life sciences (B2B)
- Built environment & engineering services
A people-first sales partner
What clients say
Anonymous programme snapshots from commercial leaders we work with.
“Our reps finally receive meetings with buyers who understand why we exist. The qualification bar matches how we sell.”
“We grew pipeline in new regions without cloning our home-market playbook. One rhythm, multiple cohorts, clear reporting.”
“Weekly reviews replaced guessing about lead quality. Marketing and sales speak the same SQL definition.”
Where we create impact
Representative programmes with B2B teams across SaaS, professional services, and industrial verticals.
B2B SaaS
SaaS pipeline recovery after repositioning
Rebuilt outbound after a new category narrative, restoring meeting volume within one quarter.
Professional services
UK advisory firm: partner-grade conversations
Account-based outreach for complex buys where trust and timing matter more than volume.
Industrial & manufacturing
Industrial supplier: technical buyers in the Benelux
Multi-stakeholder nurturing for long-cycle capex decisions.
Insights
Practical notes on outbound quality, measurement, and running programmes across regions.
Blog
ICP drift: when your best customers stop looking like the template
Scoring rules written twelve months ago quietly stop matching who actually buys. Here is how we spot drift before pipeline noise turns into a forecast fight.
The handoff window: what breaks when speed becomes vague
Everyone agrees leads should move quickly. Fewer teams agree what “quick” means in hours, who owns the clock, and what must be in the record before sales accepts.
News
Open office hours for pipeline leads (Q3)
Starting July, we host optional monthly sessions for client RevOps and sales ops leads: routing edge cases, SLA hygiene, and measurement questions with our delivery directors.
Instrumentation: weekly readouts now slice by programme cohort
Dashboards were accurate in aggregate and occasionally misleading per segment. We shipped cohort filters so each client sees their motion, not a blended average.
SalesGrowth.agency
Ready for a pipeline you can forecast?
Tell us about your market, motion, and targets. We will respond within two business days.