B2B SaaS
SaaS pipeline recovery after repositioning
Rebuilt outbound after a new category narrative, restoring meeting volume within one quarter.
Challenge
A Series B vendor rewrote its story for mid-market buyers; legacy sequences still pushed old messaging and bounced.
Approach
We rebuilt ICP segments, refreshed proof-led email copy, and layered LinkedIn touchpoints with tight reply handling.
Outcome
Qualified meetings per rep rose 2.1×; sales accepted 78% of routed SQLs under the new definition.