High-volume outreach can mask weak positioning for a while until domains burn and deliverability collapses.
We track stage-zero signals: percentage of touches reaching intended personas, depth of positive replies, and multi-threading within target accounts. Declining depth with flat volume is an early warning.
Pair qualitative review (sampled threads) with quantitative dashboards. Machines optimise what you measure; if you only reward touches, you will get touches.
Quality-first measurement aligns RevOps and creative work on the same north star: conversations that advance diagnosis, not just opens.