Intent feeds work best as a tie-breaker between good-fit accounts, not as a substitute for ICP. Chasing spikes alone trains you to chase noise.
We route high-intent spikes into the same qualification lens as everything else: role fit, problem alignment, and whether outreach can reference a credible reason to talk now.
When intent and messaging disagree, we trust the narrative test: would a reasonable buyer recognise themselves in the first line? If not, the spike is trivia.
The goal is fewer heroic saves by SDRs and more predictable starts to conversations. Tools inform that; they do not replace it.